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Organizational Communication de Edward C. Brewer

Organizational Communication

Autor Edward C. Brewer, Jim Westerman
en Limba Engleză Foi volante
Filled with both classic and contemporary examples and a variety of engaging stories, Organizational Communication teaches students how to apply theory in diverse real-world contexts including government, small and family-run businesses, nonprofit organizations, and entrepreneurial ventures. This book presents the increasingly global and mediated nature of communication in organizations, resulting in a highly readable and engaging introduction to the field.

KEY FEATURES
* Case studies in every chapter bring organizational communication stories, dilemmas, and theories to life
* A focus on organizational behavior is infused throughout the text to help students see the content from a business-management perspective
* Key Point callouts appear in the margins throughout each chapter to focus students' attention on the most significant concepts
* Context Matters sections at the end of each chapter show students how to apply concepts in context with plentiful real-world examples and scenarios
* The Hollywood Connection end-of-chapter features help students apply chapter concepts to organizations depicted in popular films

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Specificații

ISBN-13: 9780190683658
ISBN-10: 0190683651
Pagini: 304
Dimensiuni: 234 x 188 x 13 mm
Greutate: 0.62 kg

Descriere

Filled with both classic and contemporary examples and a variety of engaging stories, Organizational Communication teaches students how to apply theory in diverse real-world contexts including government, small and family-run businesses, nonprofit organizations, and entrepreneurial ventures. This book presents the increasingly global and mediated nature of communication in organizations, resulting in a highly readable and engaging introduction to the field.

KEY FEATURES
* Case studies in every chapter bring organizational communication stories, dilemmas, and theories to life
* A focus on organizational behavior is infused throughout the text to help students see the content from a business-management perspective
* Key Point callouts appear in the margins throughout each chapter to focus students' attention on the most significant concepts
* Context Matters sections at the end of each chapter show students how to apply concepts in context with plentiful real-world examples and scenarios
* The Hollywood Connection end-of-chapter features help students apply chapter concepts to organizations depicted in popular films