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Organizational Discourse: A Language-Ideology-Power Perspective

Autor Renata Fox, John Fox
en Limba Engleză Hardback – 29 oct 2004 – vârsta până la 17 ani
This work supplies a concrete definition of Corporate Public Discourse, an idea that has always lacked true character. It explores how leading corporations use their own special language to define their cultures. The authors take this language, once considered a mere embellishment of speech, and use it to explore the inner workings of world-renowned organizations.This book bridges the gap between organizational studies and linguistics by analyzing the communications of today's top companies. The book describes a weekly Saturday morning meeting at Wal-Mart, evaluates IBM's commitment to success, and looks into the social role of high-caliber CEOs. Broken into seven parts, including management, media, and analysis, the study efficiently frames the importance of corporate communication.
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Specificații

ISBN-13: 9781567206050
ISBN-10: 1567206050
Pagini: 240
Dimensiuni: 156 x 235 mm
Greutate: 0.51 kg
Ediția:New.
Editura: Bloomsbury Publishing
Colecția Praeger
Locul publicării:New York, United States

Notă biografică

RENATA FOX is Associate Professor at the University of Rijeka, Croatia, where she teaches English, German, and Business Communication.JOHN FOX holds a doctoral degree in communication and media and has taught English at a number of universities.

Cuprins

ForewordAcknowledgmentsIntroductionDefining a Research PerspectiveThe CorporationCorporate Public DiscourseCorporate IdeologyCPD's NomenclatureCapitalCorporate ManagementThe Corporate Management Discourse CommunityA Disclosure of PowerA Disclosure of LeadershipA Disclosure of Social PositionMedia od CPDWritingMedia and AudiencesQuantitative AnalysisFive CPD Default GenresFive Corporate Web-PagesSpecific Research PerspectivesThe Corporate MetaphorGlobalizationGenderThe CEO's Media InterviewPromotionalization of CPDPostscriptAdjourning the ExplorationGlossarySources of Text SamplesBibliographySubject IndexAuthor Index