Own the Map: Marketing Your Law Firm's Address Online

Nearly half the people who seek legal counsel choose a lawyer based primarily on where that attorney happens to be physically located. If done well, marketing campaigns - including search engine optimization, pay-per-click, remarketing, email, and social media - employ a precise local facet. Precision location targeting through these various channels transforms advertising costs into marketing investments. This book takes a detailed trip into the mind of the prospective legal customer. And in legal, that customer is almost always local. Own the Map highlights actionable marketing tactics that successful law firms employ to capitalize on the consumer preference for the convenience of location.