FRESH TAKE ON AN EXPLODING TOPIC: Anxiety is one of the most pressing health issues today, for people of all ages. This author's unique perspective -- that anxiety is a gift to embrace, rather than an affliction we suffer from -- is a timely and necessary contribution to the discourse on this topic.

PRACTICAL, MOTIVATIONAL, AND ACCESSIBLE GUIDE: The author's tips for harnessing the superpower of anxiety are expressed in positive, engaging, and concise prose, making it easy for people to get quick relief, which can be sustained over time.

MEDIA-FRIENDLY AUTHOR-EXPERT IS A NEXT-GENERATION THOUGHT LEADER: Julian Brass is a successful coach, trainer, speaker and entrepreneur who devotes all of his considerable time and energy to helping people own anxiety -- through interactive online courses, workshops, speaking engagements, and a significant social media presence. He developed a robust digital lifestyle brand for millennials, so has earned a wide following within this demographic, in addition to Gen X-ers and Boomers.

KEY MARKETING POINTS
- ARCs
- author has 24K highly engaged IG followers who dovetail with his millenial-focused audience
- national print, podcast and radio PR campaign
- multiple bulk sales opportunities through speaking