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Owning Game-Changing Subcategories

Autor David Aaker
en Limba Engleză Paperback – 22 apr 2020
Owning Game-Changing Subcategories is about creating organizational growth in the digital age by creating and owning game-changing subcategories fueled by digital.
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Specificații

ISBN-13: 9781642798906
ISBN-10: 1642798908
Pagini: 204
Dimensiuni: 152 x 229 x 12 mm
Greutate: 0.3 kg
Editura: Morgan James Publishing

Notă biografică

David Aaker is the author of over 100 articles and 18 books on branding, business strategy, and marketing that have sold well over one million copies. As a recognized authority on branding, he holds four career awards including being a member of the NYAMA Marketing Hall of Fame. David currently resides in Orinda, CA.