Packaging the Presidency: A History and Criticism of Presidential Campaign Advertising
Autor Kathleen Hall Jamiesonen Limba Engleză Paperback – 12 sep 1996
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Specificații
ISBN-13: 9780195089424
ISBN-10: 0195089421
Pagini: 608
Ilustrații: halftones
Dimensiuni: 203 x 132 x 41 mm
Greutate: 0.66 kg
Ediția:Third.
Editura: Oxford University Press
Colecția OUP USA
Locul publicării:New York, United States
ISBN-10: 0195089421
Pagini: 608
Ilustrații: halftones
Dimensiuni: 203 x 132 x 41 mm
Greutate: 0.66 kg
Ediția:Third.
Editura: Oxford University Press
Colecția OUP USA
Locul publicării:New York, United States
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Recenzii
From previous editions:`For an informative and scrupulously detached treatment of this undoubtedly critical aspect of modern politics, Packaging the Presidency seems to me definitive.' Washington Post Book World
`Jamieson...knows her subject backward and forward. There is nowhere else I know where one can learn as much, and trust so well, to a balanced judgment of the past generation of political advertising.'The Philadelphia Inquirer
'This exhaustive study may well prove to be of absorbing interest to psephologists who argue that politicians in their campaigns do nothing more than employ enthymematic syllogisms.'The Press (New Zealand)
`Jamieson...knows her subject backward and forward. There is nowhere else I know where one can learn as much, and trust so well, to a balanced judgment of the past generation of political advertising.'The Philadelphia Inquirer
'This exhaustive study may well prove to be of absorbing interest to psephologists who argue that politicians in their campaigns do nothing more than employ enthymematic syllogisms.'The Press (New Zealand)