40 years ago, two brilliant scientists developed a technology called NLP; it combined the most profound change techniques of the time and produced a virtual revolution in the world of behavioral change. Rapidly, their model expanded and eventually it was integrated into coaching and counseling models throughout the world. In 1986, a team of powerful business leaders found the therapy and turned it into a state of the art business development model and training program that generated 300% productivity gains in only very large companies who could pay millions of dollars for their persuasion technology. They called their workbook, the Paradigms of Persuasion. Now for the first time, ever, we are offering a limited edition of the classic Paradigms of Persuasion. Now you can enjoy the gains, the changes, the insights and the persuasion strategies of the masters This book includes an inspirational and clear narrative but most importantly, it shares the very drills and exercises that Executives watched put BILLIONS of dollars on their bottom line. As one of the originators of NLP Richard Bandler says, "This is the most powerful business application of NLP ever created "