Passion to Profits: Business Success for New Entrepreneurs
Autor Rhonda Abrams Alice LaPlanteen Limba Engleză Paperback – 31 dec 2008
Engineers, musicians, psychologists, culinary students—in just about every field, sooner or later it's likely someone will start a business. This major new book is the first to teach the fundamentals of entrepreneurship regardless of the industry. Packed with business essentials and real-world advice, this unique book breaks down everything from start to finish. You’ll learn how to choose, start, run, and grow your business.
You’re good at what you do, but you don’t know how to turn your skills into a profitable business. Passion to Profits serves the needs of people whose primary skill is not business and outlines the fundamentals that will help you become a successful entrepreneur. Each page is packed with business essentials and real-world advice from start to finish. From finding sources of start-up cash, to creating a captivating company identity, to money-management tips, this comprehensive guide shows you how to turn your dreams into reality.
You’re good at what you do, but you don’t know how to turn your skills into a profitable business. Passion to Profits serves the needs of people whose primary skill is not business and outlines the fundamentals that will help you become a successful entrepreneur. Each page is packed with business essentials and real-world advice from start to finish. From finding sources of start-up cash, to creating a captivating company identity, to money-management tips, this comprehensive guide shows you how to turn your dreams into reality.
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Specificații
ISBN-13: 9780974080192
ISBN-10: 0974080195
Pagini: 226
Dimensiuni: 211 x 248 x 16 mm
Greutate: 0.59 kg
Editura: Planning Shop
ISBN-10: 0974080195
Pagini: 226
Dimensiuni: 211 x 248 x 16 mm
Greutate: 0.59 kg
Editura: Planning Shop
Cuprins
Part One: Choosing a Business
Chapter 1 Profits from Your Passion
Chapter 2 Your Vision
Chapter 3 Your Business Opportunities
Chapter 4 Your Business Concept
Chapter 5 Your Customers
Chapter 6 Your Competitors
Chapter 7 Social Responsibility
Part Two: Starting a Business
Chapter 8 Identity
Chapter 9 Making Your Product or Performing Your Service
Chapter 10 Location
Chapter 11 Channels
Chapter 12 Legal Concerns
Chapter 13 Taxes, Licenses, and Insurance
Chapter 14 Financial Projections
Chapter 15 Financing
Chapter 16 Your Business Plan
Part Three: Marketing, Pricing, and Sales
Chapter 17 Marketing
Chapter 18 Your Marketing Vehicles and Tactics
Chapter 19 Your Marketing Plan
Chapter 20 Pricing
Chapter 21 Sales
Part Four: Running Your Business
Chapter 22 Operations
Chapter 23 Managing People
Chapter 24 Managing Finances
Special Section: Independent Consultants/Solo Practitioners
Index
Chapter 1 Profits from Your Passion
Chapter 2 Your Vision
Chapter 3 Your Business Opportunities
Chapter 4 Your Business Concept
Chapter 5 Your Customers
Chapter 6 Your Competitors
Chapter 7 Social Responsibility
Part Two: Starting a Business
Chapter 8 Identity
Chapter 9 Making Your Product or Performing Your Service
Chapter 10 Location
Chapter 11 Channels
Chapter 12 Legal Concerns
Chapter 13 Taxes, Licenses, and Insurance
Chapter 14 Financial Projections
Chapter 15 Financing
Chapter 16 Your Business Plan
Part Three: Marketing, Pricing, and Sales
Chapter 17 Marketing
Chapter 18 Your Marketing Vehicles and Tactics
Chapter 19 Your Marketing Plan
Chapter 20 Pricing
Chapter 21 Sales
Part Four: Running Your Business
Chapter 22 Operations
Chapter 23 Managing People
Chapter 24 Managing Finances
Special Section: Independent Consultants/Solo Practitioners
Index
Notă biografică
Entrepreneur, author, and nationally syndicated columnist Rhonda Abrams is widely recognized as one of the leading experts on entrepreneurship and small business. Rhonda’s column for USA Today, “Small Business Strategies,” the most widely distributed column on small business and entrepreneurship in the United States, reaches tens of millions of readers each week. She has written more than a dozen other books on entrepreneurship and her books have sold more than a million copies.
Descriere
Packed with business essentials and real-world advice, this unique book from The Planning Shop breaks down everything from start to finish-choosing a business, starting a business, running a business and growing a business.