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Pay Attention! How to Listen Respond and Profit from Customer Feedback

Autor A Thomas
en Limba Engleză Hardback – 24 iun 2010
Make customer feedback work for your business. Customers are speaking loud and clear through a miriad of mediums. Evidence shows that customers will no longer stand for the hurried and complacent service that has become the norm. They are looking for a positive, memorable experience. Organizations that provide that level of service will earn their loyalty. Customers base their decisions on nothing more than a positive or negative review of your product and/or service. Pay Attention! paves the way. Your company wins when you: * Understand Customer Expectations * Embrace and implement The RATER Factors * Define who you are and what you offer * Become E.T.D.B.W. (Easy To Do Business With) * Connect with your audience in all mediums * React appropriately and respond immediately to customer feedback * Recover sincerely when things go wrong All you need is to Pay Attention!
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Specificații

ISBN-13: 9780470563557
ISBN-10: 0470563559
Pagini: 224
Dimensiuni: 162 x 228 x 23 mm
Greutate: 0.4 kg
Editura: Wiley
Locul publicării:Hoboken, United States

Public țintă

Appeals to any organization–for profit or not for profit–that is reviewed by a customer. The book will especially appeal to small to midsize businesses owners, customer service managers and supervisors, IT managers and site developers, and customer review site developers or managers.

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Descriere

Make customer feedback work for your business. Customers are speaking loud and clear through a miriad of mediums. Evidence shows that customers will no longer stand for the hurried and complacent service that has become the norm. They are looking for a positive, memorable experience.