Your customer's perception matters. Are you getting more complaints than praise in your sales or service departments? It can happen without you realizing it and left unchecked will destroy a great company. True sales and service starts with proper communication, and it is vital when building loyalty with your customers. It is amazing how language, demeanor, and habits will shape someone's perspective of you and your company. However most of us are never equipped with the right tools to effectively communicate. Perception Matters was created to provide a simple, systematic approach that produces a repeatable positive perception in your customer's eye. When done properly, it will build customer loyalty, referrals and make your career and life a much more rewarding one. Simply put...Perception Matters.