Perception of Employer Branding in relation with Organizational Commitment, Organizational Identification and Communication Climate in Higher Education Institutions
Autor Ismet Burcak Vatansever Durmazen Limba Engleză Paperback – 26 ian 2020
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Specificații
ISBN-13: 9783631792957
ISBN-10: 3631792956
Pagini: 186
Dimensiuni: 148 x 210 x 14 mm
Greutate: 0.23 kg
Editura: Peter Lang Copyright AG
ISBN-10: 3631792956
Pagini: 186
Dimensiuni: 148 x 210 x 14 mm
Greutate: 0.23 kg
Editura: Peter Lang Copyright AG
Notă biografică
Ismet Burçak Vatansever Durmaz completed her undergraduate studies at Istanbul Bilgi University, Business Administration, Stage Performing Arts Management and at the Business Administration Department of the University of Portsmouth. She obtained a Master's degree in Education Management and her PhD in Business Administration from Bahçesehir University, Graduate School of Social Sciences. Ismet Burçak Vatansever Durmaz has been working in different sectors at Bahçesehir University for nearly 17 years.
Cuprins
Employer branding - Organizational commitment - Organizational identification - Communication climate - Higher education institutions
Descriere
Employer branding is a concept defined as "the package of functional, economic and psychological benefits provided by employment, and identified with the employing company" (Amber/Barrow, 1996). Even though the concept was originally introduced as a marketing term, the employer branding terminology has entered the human resource management world.