Perception of Physicians
Autor EDA YILMAZ ALARCINen Limba Engleză Paperback – 21 ian 2021
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Specificații
ISBN-13: 9783631845264
ISBN-10: 363184526X
Pagini: 78
Dimensiuni: 120 x 170 mm
Greutate: 0 kg
Editura: Peter Lang Copyright AG
ISBN-10: 363184526X
Pagini: 78
Dimensiuni: 120 x 170 mm
Greutate: 0 kg
Editura: Peter Lang Copyright AG
Notă biografică
Eda Yilmaz Alarçin teaches and researches in the areas of marketing and brand management in the Department of Health Management, Istanbul University-Cerrahpasa. She holds a PhD from Istanbul University Department of Economics. Her research interests also include healthcare marketing.
Cuprins
Introduction - What Is a Physician? - The Emergence of Medicine - Physician Characteristics - Research
Descriere
It is important to evaluate the positive and negative perceptions towards physicians in the branding studies of physicians and hospitals. In this book, the results of a qualitative study on the perception of the medical profession and physicians are shared.