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Perception of Physicians

Autor EDA YILMAZ ALARCIN
en Limba Engleză Paperback – 21 ian 2021
A Papa Smurf or Superman...Spring or winter¿Woman or man¿Circle or triangle¿All of the people have definitely received treatment from a physician. All right then, how are the physicians perceived? Or how do you want to be perceived if you are a physician? This is an original work based on qualitative research. The author took a photo; here is a selfie opportunity for you. Do you want to know how patients see the physicians? This book offers clues about how physicians are perceived. If you want, you can have a look at the photo together with the author.
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Specificații

ISBN-13: 9783631845264
ISBN-10: 363184526X
Pagini: 78
Dimensiuni: 120 x 170 mm
Greutate: 0 kg
Editura: Peter Lang Copyright AG

Notă biografică

Eda Yilmaz Alarçin teaches and researches in the areas of marketing and brand management in the Department of Health Management, Istanbul University-Cerrahpasa. She holds a PhD from Istanbul University Department of Economics. Her research interests also include healthcare marketing.

Cuprins

Introduction - What Is a Physician? - The Emergence of Medicine - Physician Characteristics - Research


Descriere

It is important to evaluate the positive and negative perceptions towards physicians in the branding studies of physicians and hospitals. In this book, the results of a qualitative study on the perception of the medical profession and physicians are shared.