Cantitate/Preț
Produs

Perceptual Differences of Urban Destination Websites

Autor Karin Wimmer
de Limba Germană Paperback – 24 oct 2013
"It's you!" - In 2006 the Time Magazine declared the Internet user the Time's Person of the Year. Considering that in March 2007 there were more than 1.1 billion people using the Internet, which is in fact a sixth of the world population, this election is not surprising. This should be reason enough to take the Internet user serious and to not underestimate his demands and expectations. However, even though there are numerous guidelines as to how to make a website successful, the provider and the user may have different perceptions of the website. Up to now substantial research has been carried out about the usability, the design and the image of websites. However, it has not been investigated whether a website is perceived equally by the provider (destination manager) and the user (potential tourist) or what the possible differences in these perceptions are. Consequently, the empirical part of this study aims to investigate whether there is a significant difference in these perceptions and if yes, where these differences can be found using the example of the capitals of the nine Austrian provinces.
Citește tot Restrânge

Preț: 39802 lei

Preț vechi: 43263 lei
-8% Nou

Puncte Express: 597

Preț estimativ în valută:
7618 8036$ 6348£

Carte tipărită la comandă

Livrare economică 02-16 ianuarie 25

Preluare comenzi: 021 569.72.76

Specificații

ISBN-13: 9783639103595
ISBN-10: 3639103599
Pagini: 184
Dimensiuni: 151 x 224 x 20 mm
Greutate: 0.25 kg
Editura: VDM Verlag Dr. Müller e.K.

Notă biografică

Mag.(FH) Karin Wimmer hat Tourismusmanagement und Freizeitwirtschaft studiert und ist derzeit als wissenschaftliche Mitarbeiterin und Lektorin an der IMC Fachhochschule Krems am Institut Exportorientiertes Management tätig.