Perfect Pitch – The Art of Selling Ideas and Winning New Business
Autor J Steelen Limba Engleză Hardback – 7 dec 2006
Preț: 175.09 lei
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Specificații
ISBN-10: 0471789763
Pagini: 288
Ilustrații: Illustrations
Dimensiuni: 152 x 229 x 15 mm
Greutate: 0.48 kg
Editura: Wiley
Locul publicării:Hoboken, United States
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Public țintă
Academic/professional/technical: Research and professionalDescriere
In Perfect Pitch, bestselling author Jon Steel shows readers how the principles of advertising research and planning can be applied to the business of presenting and selling ideas. While many books offer tips on persuasion, this is the only book tailored specifically to advertising industry professionals who must sell their ideas or perish.
A professional “pitching coach” for one of the world’s largest marketing conglomerates, Jon Steel shares his secrets and explains how you can create presentations and pitches that win hearts, minds, and new business. He identifies the dos and don’ts and uses real-world examples to prove his points. If you make pitches for new business, this is the perfect book for you.