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Perry's Department Store: A Product Development Simulation

Autor Rosalie Jackson Regni, Karen M. Guthrie
en Limba Engleză Paperback – 29 apr 2006
Perry's Department Store: A Product Development Simulation simulates the product development experience of a buyer or product developer at fictional department store Perry's, while exposing students to the principles, concepts, knowledge, and skills needed for success in a real-world setting. This project-based text covers the entire process of developing a new line of jeans, from defining the customer to conceptualizing the product line and selecting fabric/trims to completing a specpack. The accompanying CD-ROM provides resources and worksheets to complete the simulation.Instructors, contact your Sales Representative for access to Instructor's Materials.
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Specificații

ISBN-13: 9781563673771
ISBN-10: 1563673770
Pagini: 128
Ilustrații: illustrations
Dimensiuni: 216 x 279 x 7 mm
Greutate: 0.52 kg
Editura: Bloomsbury Publishing
Colecția Fairchild Books
Locul publicării:New York, United States

Caracteristici

Glossary of terms, industry information, and statistical data

Notă biografică

Karen M. Guthrie and Rose J. Regni teach at Virginia Commonwealth University

Cuprins

Perry's Department Store's Trading AreaData for Defining the Perry's CustomerIndustry ResearchTheme and/or Inspiration Board PresentationsDesign and Concept Board PresentationSpecificationsBlank Work Sheets