Scientific Essay from the year 2017 in the subject Sociology - Individual, Groups, Society, course: Sociolinguistics, language: English, abstract: The main purpose of this paper is to uncover the meaning and motive behind personal names given to baby born during birth times. This study looks Maasai naming systems not as arbitrary labels but as a linguistic anthropological perspective. Among Maasai in Nothern Tanzania, naming system is socio-cultural interpretation of things, events, and life experiences. It is argued that Maasai personal names are related to power and memory.