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Personalisation in Mass Media Communication: Pragmatics & Beyond New Series

Autor Daniela (University of Zurich) Landert
en Limba Engleză Hardback – 3 feb 2014
It seems to be a truism that news media present the news in a more personal and direct way than print newspapers many years ago. However, it is far from obvious, how this can be described linguistically. This study develops a model that integrates and differentiates between the various facets of personalisation from a linguistic point of view.
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Specificații

ISBN-13: 9789027256454
ISBN-10: 9027256454
Pagini: 308
Dimensiuni: 170 x 247 x 24 mm
Greutate: 0.69 kg
Editura: John Benjamins Publishing Co
Seria Pragmatics & Beyond New Series