Personality Traits in Online Communication
Autor Barrie Gunteren Limba Engleză Hardback – 18 iun 2019
The Internet era has given rise to an enormous explosion of data that is refreshed daily on a massive scale. The growth of online social network sites has created opportunities for more and more people to reveal intimate details about themselves and their lives. While some of these disclosures are consciously made, other, more subtle forms of person profiling can be produced by examining patterns in our online behavior and the language we use in our online posts. As this book will show, techniques have been developed which enable researchers to build detailed personality profiles of people without their awareness, by examining online behaviour and psycholinguistic analysis. Establishing how unlocking the full potential of ‘big data’ is dependent on having the right analytical tools that can be applied speedily and cost-effectively on a massive scale, the author also asks how powerful these methods are, and can they really be used to influence us in the way their critics fear and proponents claim.
Explaining how we reveal the secrets of our character through the disclosures we make about ourselves in the online world, this is fascinating reading for students and academics in psychology, linguistics, computer science, and related areas.
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Specificații
ISBN-13: 9780367236465
ISBN-10: 036723646X
Pagini: 212
Dimensiuni: 156 x 234 mm
Greutate: 0.55 kg
Ediția:1
Editura: Taylor & Francis
Colecția Routledge
Locul publicării:Oxford, United Kingdom
ISBN-10: 036723646X
Pagini: 212
Dimensiuni: 156 x 234 mm
Greutate: 0.55 kg
Ediția:1
Editura: Taylor & Francis
Colecția Routledge
Locul publicării:Oxford, United Kingdom
Public țintă
Postgraduate and UndergraduateCuprins
1. Digital Insights and Digital Fictions 2. Uncovering Personality 3. Detection of Language Idiosyncrasies 4. Finding Linguistic Indicators of Personality 5. Web Search Histories and Personality 6. Social Searching and Personality 7. Registering Away Your Identity Online 8. Insights from What You Do Online 9. Insights from What You Say Online 10. Insights from What You Say on Your Online Social Networks 11. Establishing the Known and Looking at What Might Come Next
Notă biografică
Barrie Gunter is Emeritus Professor at the University of Leicester, UK. He is a psychologist by training who worked in broadcasting before becoming an academic. He has written/edited 70 books and produced several hundred other publications on media, marketing and psychology topics.
Descriere
This book examines online behaviour and psychlinguistic analysis in relation to profiling techniques and psychological tests that can be used to measure personality, and is fascinating reading for students and academics in psychology, linguistics, computer science, and related areas.