The Pet Business Planning Almanack 2016 is the ultimate planning tool for running a successful pet business. Packed with insight and knowledge of the pet industry, it is a comprehensive guide to marketing your business, whether it's through social media, public relations, events, trade shows and conferences, advertising or direct mail. It includes listings of pet holidays by month, week and date, odd holidays by date, pet industry media and publications, pet-related trade shows, conferences and events, pet fashion weeks and pet industry organizations, along with helpful articles on such topics as deciding what trade shows to attend, understanding the difference between advertising and public relations and using fashion weeks for your pet fashion business. Also featured is a special astrology section by Ellen Zucker, offering valuable cosmic insights tailored to the planets related to pets, marketing, business, and fashion. Written by the incomparable Laurren Darr of the International Association of Pet Fashion Professionals and the fab Ellen Zucker, the Pet Business Almanack 2016 is an indispensible resource for anyone in the pet industry. About Laurren Darr: Laurren Darr is on a mission to unleash pet style by elevating the overall visibility of the pet fashion industry through empowering pet fashion professionals. She has over twenty years of marketing experience in a blue chip corporation and has been an entrepreneur since 2004. She has consulted with companies of all sizes on their marketing and specialized in gaining maximizing exposure for companies with their trade show marketing. Laurren has won over 40 marketing awards and is a #1 best-selling author. Most importantly, she's been a pug lover since her first rescue to White Pines Tuttie circa age five. Tuttie was a magnificent creature that let little Laurren do everything with her. They played together, bathed together, ate together, and slept in the same bed. Most of all, Tuttie was completely happy to let Laurren dress her up, put on clippy earrings, put lipstick on her, and push her around in a shopping cart. She understands the deep roots and connections that are created between humans and animals through fashion because of the kinship. In August 2013, Laurren combined her marketing experience and lifelong love of pet fashionology to launch International Association of Pet Fashion Professionals, an organization created to provide education, networking, and showcasing opportunities for pet fashion professionals. She's been named a "Paw-er Woman" by the Fidose of Reality blog and was a 2015 finalist for Pet Industry Woman of the Year by Women In The Pet Industry. Laurren also completed her pet fashion certification from FIT. Laurren's busy Chicago-area home is filled with her husband, sometimes a college-aged daughter, a middle-school-aged son whom she schools virtually, a fabulously fashionable fawn pug named Bella and a blue and gold macaw named Kao.