Choosing a pet's name is a daunting task. Amy Morford's Pet Names and Numerology: Choose the Right Name For Your Pet makes the tricky task of selecting the most suitable pet name a lot easier. Morford says, "Your pet's personality can be influenced by what you name it. Their natural temperament will count for approximately 70% and the name you choose will count for approximately 30% ." Morford shows you how to analyze your pet's name using the Pythagorean System number chart to correlate each letter of the alphabet to a specific number. Then, she illustrates how to break down the total sum of the numbers into a singular number which is used to analyze the influence of your pet's name on his or her behavior. It's all very intriguing and a lot of fun.