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Pilot to Profit: Navigating Modern Entrepreneurship to Build Your Business Using Online Marketing, Social Media, Content Marketing and

Autor Lisa Larter
en Limba Engleză Paperback – 4 ian 2016
Seatbelts fastened. Business dreams in the upright position. Entrepreneurs, prepare for takeoff.

Ready to generate sales, build brand buzz, and watch your cash flow soar? "Pilot to Profit" clears up the confusion of modern entrepreneurship---so you can build a smart, successful and sustainable business with sky-high returns.

Do I really need to be on Instagram, Facebook and Twitter? How do these other people command such high fees (and how can I?) How do I double my profits this year without doubling the work?

As you turn the pages, yoüll uncover answers to the questions that have kept you stuck. And, proven strategies to help your business get found and turn connections into paying customers---whether yoüre an established enterprise or just

What can you expect? A stronger money mindset that no longer sabotages your ability to be paid what yoüre worth for the work you do. Expect your money-making ¿radar¿ to be on high alert. A clearly defined business model that maximizes what comes in, with less effort put out. Ease finding the right channels to grow your business so that you can reach more people. An understanding of how to create content that raises your credibility and puts you on the map. (Because without great content, your business might never be found.) Not only will you learn about turning out content that begs to be clicked on, but yoüll gain powerful strategies for sharing that content through email and social media, so it gets devoured and grows your fan base. Lastly, yoüll walk away understanding how to sell what you do, whom to sell it to, and precisely how to find and connect with those people. This book uncovers every step you need on your journey to building a successful, profitable business you love. With "Pilot to Profit," yoüre officially cleared for takeoff.

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Specificații

ISBN-13: 9781614488453
ISBN-10: 1614488452
Pagini: 210
Dimensiuni: 140 x 216 x 12 mm
Greutate: 0.27 kg
Editura: Morgan James Publishing

Cuprins

Section 1: Profit Principles

Introduction: Accidental Entrepreneur

Chapter One: The First Sale Is Always You

Chapter Two: Your Money Mindset

Chapter Three: Defining Your Business Model

Chapter Four: Measure What Matters

Section 2: Content Principles

Chapter Five: Your Content Is Your Credibility

Chapter Six: Emails Make Your Business Money

Section 3: Social Principles

Chapter Seven: Selling On Social Media

Chapter Eight: Don't Be Everywhere On Social Media

Chapter Nine: Be A SWIIFT Marketer

Section 4: Selling Principles

Chapter Ten: How To Sell

Section 5: Conclusion

Chapter Eleven: The Pilot Project

Chapter Twelve: Connect With Me


Notă biografică

Lisa Larter, founder of lisalarter.com, is a Business Consultant, Social Media Strategist, and Speaker. She works with businesses to maximize their profits and scale beyond their dreams, using social media, relationship marketing, and dead-simple, eye-opening systems. She's helped increase the visibility and profits of a wide range of clients -- including retail groups, authors, realtors, brick-and-mortar businesses, shopping centers, online entrepreneurs, and, her favorite big-name advisee, Deepak Chopra.