After all the effort, discussions, meetings, and late nights, how many sales presentations do you or your team actually win? Do you suffer from these common pitching problems? -Lack of process to qualify what to bid for and what not to bid for -Presentations with too much detail -Not seen as a real team -Lack of differentiation; no clear benefits understood by the audience -No clear flow, poor sequencing of ideas -Not persuasive -Poor time management, audience loses focus and gets bored. Whether you are making persuasive presentations to million-dollar accounts or inside your company, this book explores these common problems and more, and offers succinct, practical, and proven advice to solve them. This is a book on developing and delivering an effective pitch. You are pitching when you are asking for a change in the audience. You are pitching whether you are asking the boss for more headcount or delivering a multimillion-dollar RFP response to a multinational account.