For nearly ninety years, Pizitz offered Birmingham residents and Alabamans across the state a one-of-a-kind shopping experience. From the Enchanted Forest that sprung up every Christmas to in-store fashion shows, visiting Pizitz wasn't just a trip to the store, it was an event. Yet Pizitz was more than just a department store it was a Birmingham institution. When Louis Pizitz opened up his first dry goods store in downtown Birmingham in 1899, he began a career as a successful businessman and a generous philanthropist, establishing a tradition of giving freely to local causes that has come to define the Pizitz family. Join Birmingham historian Tim Hollis as he recounts the fascinating history behind one of Alabama's most recognizable names and treasured retailers.