Saving you hundreds of hours and preventing the loss of untold business opportunities, Play the Room will teach you how to make network meetings work for you. You will learn about improving your communication skills and public speaking by making yourself memorable and creating a dynamic pitch. Whether you are a quiet introvert, an extrovert, a rookie, or a longtime networker, the tactics in Play the Room help develop authentic connections. You will learn to develop your customer avatar, ascertain your ideal referral partner, adopt an approach of intentionality, and understand your fellow networkers from the perspective of psychology, demographics, and occupations. As a small-business owner or professional, Play the Room also gives you vital tips for improving presentations of various types, which can help you achieve greater ROIs in the networking world. You will feel more prepared and confident with this book in your business arsenal.