Political Communication in American Campaigns
Autor Joseph S. Tumanen Limba Engleză Paperback – 4 dec 2007
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Specificații
ISBN-13: 9781412909457
ISBN-10: 1412909457
Pagini: 304
Dimensiuni: 152 x 229 x 15 mm
Greutate: 0.41 kg
Ediția:New.
Editura: SAGE Publications
Colecția Sage Publications, Inc
Locul publicării:Thousand Oaks, United States
ISBN-10: 1412909457
Pagini: 304
Dimensiuni: 152 x 229 x 15 mm
Greutate: 0.41 kg
Ediția:New.
Editura: SAGE Publications
Colecția Sage Publications, Inc
Locul publicării:Thousand Oaks, United States
Recenzii
"What makes this book unique is the basic structure: Descriptive or historical chapters, followed by discussions of strategies and tactics of political communication in numerous contexts."
Cuprins
Introduction: Bobby Kennedy and Me
1. Introduction to Political Communication
Democracy, Voter Participation and Voter Apathy
Elections as Contests
Election as a Process of Communication
Political Communication as Process
2. The Players in the Process
Political Parties
Political Consultants
Political Surrogates
The Media: Reporters and Pundits
The Players and the Process in Perspective
3. Campaign Oratory and the Communication Process
Getting the Message Right
Typologies of Political Campaign Speeches
Convention Speeches
The Inaugural Address
Conclusion
4. Methods for Deconstructing Political Oratory
Political Oratory and Public Speaking as Audience-Centered Rhetoric
Political Oratory and Rhetorical Appeals
Political Oratory and Rhetorical Figures
Political Oratory and Rhetorical Fallacies
Conclusions
5. Political Campaign Speech Examples
Richard Nixon’s “Checkers”
Barbara Jordan’s “Who Then Will Speak for the Common Good?”
John McCain’s Keynote Address to the 2004 GOP National Convention
Remarks by Senator Hillary Rodham Clinton to the NYS Family Planning Providers
Conclusions
6. Introduction to Political Debates
Understanding Debate
Debate and Democracy
Political Campaign Debates
Conclusion
7. Negotiations, Tactics and Strategies for Political Debates
Negotiating the Details of the Debate Before the Debate
Pre-Debate Pitch and Spin
Strategies in Debate Performance
Tactics in Debate Performance
Post-Debate Spin
Conclusion
8. Political Communication and Mass Media
Defining Mass Media
Mass Media and Political Communication
Saturday Night Live, The Daily Show with John Stewart, Rush Limbaugh and Howard
Conclusion
9. How Campaigns Influence and/or Control Mass Media
Strategies for Influencing Free Media
Strategies for Paid Media
Blended Media Strategies and Future Trends with Blogs
Conclusion
1. Introduction to Political Communication
Democracy, Voter Participation and Voter Apathy
Elections as Contests
Election as a Process of Communication
Political Communication as Process
2. The Players in the Process
Political Parties
Political Consultants
Political Surrogates
The Media: Reporters and Pundits
The Players and the Process in Perspective
3. Campaign Oratory and the Communication Process
Getting the Message Right
Typologies of Political Campaign Speeches
Convention Speeches
The Inaugural Address
Conclusion
4. Methods for Deconstructing Political Oratory
Political Oratory and Public Speaking as Audience-Centered Rhetoric
Political Oratory and Rhetorical Appeals
Political Oratory and Rhetorical Figures
Political Oratory and Rhetorical Fallacies
Conclusions
5. Political Campaign Speech Examples
Richard Nixon’s “Checkers”
Barbara Jordan’s “Who Then Will Speak for the Common Good?”
John McCain’s Keynote Address to the 2004 GOP National Convention
Remarks by Senator Hillary Rodham Clinton to the NYS Family Planning Providers
Conclusions
6. Introduction to Political Debates
Understanding Debate
Debate and Democracy
Political Campaign Debates
Conclusion
7. Negotiations, Tactics and Strategies for Political Debates
Negotiating the Details of the Debate Before the Debate
Pre-Debate Pitch and Spin
Strategies in Debate Performance
Tactics in Debate Performance
Post-Debate Spin
Conclusion
8. Political Communication and Mass Media
Defining Mass Media
Mass Media and Political Communication
Saturday Night Live, The Daily Show with John Stewart, Rush Limbaugh and Howard
Conclusion
9. How Campaigns Influence and/or Control Mass Media
Strategies for Influencing Free Media
Strategies for Paid Media
Blended Media Strategies and Future Trends with Blogs
Conclusion