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Political Communications: The General Election Campaign of 2005

Editat de D. Wring, J. Green, R. Mortimore, S. Atkinson
en Limba Engleză Hardback – mai 2007
This offers a unique insight into the 2005 British General Election from the perspectives of those responsible for organizing, reporting, and understanding the campaign. It contains definitive accounts of what happened from those most intimately involved in preparing the main party strategies as well as leading academic, media and polling experts.
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Specificații

ISBN-13: 9780230001305
ISBN-10: 0230001300
Pagini: 312
Ilustrații: XVI, 288 p. 20 illus.
Dimensiuni: 140 x 216 x 19 mm
Greutate: 0.5 kg
Ediția:2007
Editura: Palgrave Macmillan UK
Colecția Palgrave Macmillan
Locul publicării:London, United Kingdom

Cuprins

Introduction: General Election Campaign Communication in Perspective; D.Wring PART I: PARTIES Labour's Political Strategy; P.Gould Conservative Party Strategy; G.Barwell Liberal Democrat Strategy: A New High Watermark for the Liberal Democrats; C.Rennard The Labour Campaign; G.Cook The Conservative Campaign; D.Canzini The Charles Kennedy Campaign; J.Rowley PART II: CAMPAIGNING Political Communication: Party Advertising in the General Election; J.van Heerde Constituency Campaigning: Ever More Centralization?; J.Fisher, D.Denver, E.Fieldhouse, D.Cutts & A.Russell The Internet and the UK Election; J.Downey & S.Davidson PART III: POLLING The Public and the Polls; R.Mortimore & S.Atkinson Poll Methodology, Weighting and Adjustment Systems; A.Cooper Internet versus Conventional Polls in the General Election; P.Kellner Challenges Facing the Pollsters Next Time; N.Sparrow PART IV: VOTERS Looking Through the Other End of the Microscope: How the Public Experienced the General Election Campaign; R.Worcester, R.Mortimore & P.Baines Viewer and Voters: Attitudes to Television Coverage of the General Election; V.Hyland Hearts or Minds? Leader Evaluations by Men and Women in the 2005 British General Election; K.Winters & R.Campbell PART V: BROADCASTING Reconnecting with the Viewers: Sky News' Election Coverage; A.Boulton Politics as Appearance and Reality Show: The Hermeneutics of Suspicion; M.Billig PRESS The 'Take a Break' Campaign? National Print Media Reporting of the Election; D.Deacon, D.Wring & P.Golding Amateurs or Adversaries? Local Journalists' Coverage of the UK Non-General Election; B.Franklin & S.Cushion PART VI: CONCLUSION 2005: A Non-General Election?; J.Green

Recenzii

'This is the best volume in the Political Communications series which started with the 1979 general election. It stands out for its rich empirical material on all aspects of the 2005 election and the consistently high level of analysis. Splendid.' - Dennis Kavanagh, Professor of Politics, University of Liverpool, UK
'This is an important text that makes a distinctive contribution to analysis of the 2005 general election and upholds the high standards of comment and scholarship establishd by it six predecessors.' - Michael Cole, Political Studies Review

Notă biografică

PAUL BAINES Senior Lecturer in Marketing, School of Management, Cranfield University, UK. GAVIN BARWELL Was Director of Operations for the Conservatives until 2006MICHAEL BILLIG Professor of Social Sciences, Loughborough University, UKADAM BOULTON Political Editor of Sky NewsROSIE CAMPBELL Lecturer in Research Methods, School of Politics and Sociology, Birkbeck College, University of London, UKDAVID CANZINI Was Director of Campaigning for the Conservatives (2001-2005) GREG COOK Head of Political Strategy for the Labour PartyANDREW COOPER Director of Populus Limited, opinion pollsters for The Times STEPHEN CUSHION Lecturer, Cardiff School of Journalism, Media and Cultural Studies, UKDAVID CUTTS Simon Research Fellow, Cathie Marsh Centre for Census and Survey Research, University of Manchester, UKMARK DAMAZER Controller of Radio 4SCOTT DAVIDSON Doctoral Student, Department of Social Sciences, Loughborough University, UKDAVID DEACON Senior Lecturer in Communications and Media studies, Loughborough University, UKDAVID DENVER Professor of Politics, Lancaster University, UKJOHN DOWNEY Senior Lecturer in Communication and Media Studies, Loughborough University, UKJUSTIN FISHER Professor of Politics, Brunel University, UKED FIELDHOUSE Professor of Social and Political Science, Cathie Marsh Centre for Census and Survey Research, University of Manchester, UKBOB FRANKLIN Professor of Journalism Studies, Cardiff School of Journalism, Media and Cultural Studies, Wales, UKPETER GOLDING Professor of Sociology and Pro-Vice Chancellor for Research, Loughborough University, UKPHILIP GOULD Strategic and Polling Advisor to the Labour party and Visiting Professor, London School of Economics, UKVANESSA HYLAND Head of Ad Hoc Research, Ofcom, UK PETER KELLNER Chairman of YouGov, UK CHRIS RENNARD Chief Executive of the Liberal DemocratsJACKIE ROWLEY Was Charles Kennedy's Spokeswoman and Director of Communications until 2006ANDREW RUSSELL Senior Lecturer in Politics, University of Manchester, UKNICK SPARROW Managing Director of ICM Research, UKJENNIFER VAN HEERDE Lecturer in Political Science, University College London, UKKRISTI WINTERS Doctoral Student, Department of Government, University of Essex, UKROBERT WORCESTER President of MORI research, UK