Political Marketing in Retrospective and Prospective
Editat de Christine B. Williams, Bruce I. Newmanen Limba Engleză Hardback – 6 dec 2012
This book was published as a special issue of the Journal of Political Marketing.
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Specificații
ISBN-13: 9780415627337
ISBN-10: 0415627338
Pagini: 146
Dimensiuni: 174 x 246 mm
Greutate: 0.44 kg
Ediția:New.
Editura: Taylor & Francis
Colecția Routledge
Locul publicării:Oxford, United Kingdom
ISBN-10: 0415627338
Pagini: 146
Dimensiuni: 174 x 246 mm
Greutate: 0.44 kg
Ediția:New.
Editura: Taylor & Francis
Colecția Routledge
Locul publicării:Oxford, United Kingdom
Cuprins
1. Introduction 2. Trends and Changes in Journal of Political Marketing Titles 2002–2011 Christine B. Williams 3. Political Marketing: Structural Models of Advertising Influence and Voter Behavior Andrzej Falkowski and Wojciech Cwalina 4. Political Advertising as Political Marketing: A Retro-Forward Perspective Lynda Lee Kaid 5. Formative Years of Political Consulting in America, 1934–2000 Dennis W. Johnson 6. Political Marketing and Lobbying: A Neglected Perspective and Research Agenda Phil Harris and Conor McGrath 7. New Media and Political Marketing in the United States: 2012 and Beyond Terri L. Towner and David A. Dulio 8. Conclusion: Political Marketing in Retrospective and Prospective Bruce I. Newman and Christine B. Williams
Descriere
This collection reviews the existing theory, empirical evidence and practice of political marketing and explores emerging topics and lines of inquiry within the field.
This book was published as a special issue of the Journal of Political Marketing.
This book was published as a special issue of the Journal of Political Marketing.