Political Marketing in the 2021 Canadian Federal Election: Palgrave Studies in Political Marketing and Management
Editat de Jamie Gillies, Vincent Raynauld, André Turcotteen Limba Engleză Hardback – 10 iun 2023
This book offers a fresh take on the dynamics of the 2021 Canadian federal election by focusing on elements pertinent to political marketing and branding rather than just the horse race and campaign dynamics. Chapters by leading and emerging political marketing academics from different disciplines, including communications, political science and political management, are included as well as contributions from practitioners in different fields related to political marketing such as pollsters. Some chapters are collaborations between leading academics and practitioners, which provide new insights into the dynamics of political marketing that enrich this edited volume. The book’s content takes our current understandings of Canadian political marketing in new directions.
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Specificații
ISBN-13: 9783031344039
ISBN-10: 3031344030
Ilustrații: XI, 162 p. 20 illus., 16 illus. in color.
Dimensiuni: 148 x 210 mm
Greutate: 0.36 kg
Ediția:1st ed. 2023
Editura: Springer International Publishing
Colecția Palgrave Macmillan
Seria Palgrave Studies in Political Marketing and Management
Locul publicării:Cham, Switzerland
ISBN-10: 3031344030
Ilustrații: XI, 162 p. 20 illus., 16 illus. in color.
Dimensiuni: 148 x 210 mm
Greutate: 0.36 kg
Ediția:1st ed. 2023
Editura: Springer International Publishing
Colecția Palgrave Macmillan
Seria Palgrave Studies in Political Marketing and Management
Locul publicării:Cham, Switzerland
Cuprins
Chapter 1: Introduction: The 2021 Canadian Federal Election.- Chapter 2: Political Branding in a Crisis and the Shifting Strategies of the Trudeau 2021 Campaign. Chapter 3: Clowns To The Left Of Me, Jokers To The Right: Branding Challenges in the 2021 Conservative Party Campaign.- Chapter 4: The Hyper-Masculine Campaign: Party Leader Brand Image, Heteronormativity, and the 2021 Canadian Federal Election.- Chapter 5: Le Bloc Québécois: A Niche Party.- Chapter 6: The People’s Party of Canada and the Appeal of Anger Politics.- Chapter 7: The Neglected Populists: Breaking Down the Performance of the Left-Leaning New Democratic Party in the 2021 Canadian Federal Election.- Chapter 8: Identity Marketing During the 2021 Canadian Federal Election.- Chapter 9: Conclusion: The Calm Before the Storm.
Notă biografică
Jamie Gillies is Professor of Communications and Public Policy and Chair of the Department of Journalism and Communications at St. Thomas University in Fredericton, New Brunswick, Canada.
Vincent Raynauld is Associate Professor in the Department of Communication Studies at Emerson College in Boston, Massachusetts, USA.
André Turcotte is Associate Professor in Communication and Political Management at Carleton University in Ottawa, Ontario, Canada.
Vincent Raynauld is Associate Professor in the Department of Communication Studies at Emerson College in Boston, Massachusetts, USA.
André Turcotte is Associate Professor in Communication and Political Management at Carleton University in Ottawa, Ontario, Canada.
Textul de pe ultima copertă
"The 2021 Canadian federal election provided scholars with an extraordinary opportunity to study political marketing as applied during a global health crisis. From howone party galvanized the role of anger, to the hyper masculine focus of marketing the leaders through digital communications, to the challenge faced by party brands in the face of rising populist sentiment on both the left and the right, this collection sheds much needed light on the changing dynamics within the Canadian electorate and how parties use marketing tools - with varying degrees of success - to respond to them. Readers will learn much from the chapters offered here."
--Anna Esselment, Associate Professor of Political Science, University of Waterloo
This book will offer a fresh take on the dynamics of the 2021 Canadian federal election and differentiates from The Canadian General Election book series or other books looking at the campaign horse race and results. It will instead focus on elements pertinent to the political marketing literature. Besides chapters by leading and emerging political marketing academics from different disciplines (e.g. communications, political science, political management), the co-editors of this edited volume have solicited contributions from practitioners in different fields related to political marketing (e.g. polling). Some chapters are collaborations between leading academics and practitioners, which should be a source of new insights into dynamics of political marketing that will make this edited volume unique from others published previously. In other words, the book’s content will be taking our current understandings of Canadian political marketing in new directions.
Jamie Gillies is Professor of Communications and Public Policy and Chair of the Department of Journalism and Communications at St. Thomas University in Fredericton, New Brunswick, Canada.
Vincent Raynauld is Associate Professor in the Department of Communication Studies at Emerson College in Boston, Massachusetts, USA.
André Turcotte is Associate Professor in Communication and Political Management at Carleton University in Ottawa, Ontario, Canada.
Caracteristici
Provides a thorough account of the 2021 Canadian Election from a Political Marketing perspective Blends academic theory with industry-led practice, theoretical analysis with leading-edge commentary by experts Includes specific political marketing lessons learned and practitioners’ recommendations