This is a rich collection of essays highlighting the complex relationship between cultural production and consumption using examples from music, television, magazines, sports, and advertising. Classic, contemporary, and newly commissioned articles examine the key themes and debates on popular culture by key scholars. Using a multitude of perspectives the book explores how culture is commodified and turned into profit, including a study of contemporary celebrity and fandom. In addition, issues of social and cultural diversity are addressed in readings that are accessible and provocative for both students and academics.