From Sustainable Development to Sustainable Value. This volume is focused on sustainable value which has become a widespread aspiration in all walks of life. By taking a generative approach and by building on positive design principles inherent in the appreciative inquiry methodology, we propose moving from sustainable development to sustainable value. what several articles, including Davids on Sustainable innovationut design in scrimination that you feel so stChapters focus on three thematic areas. Contributors to the first one, positive design for sustainable value, respond to questions such as How can the design