Essential reading for all students and academics seeking a thorough and wide-ranging understanding of postfeminism This text comprehensively surveys and critically positions the main issues, theories and contemporary debates surrounding postfeminism. It covers the term's underpinnings and critical contexts, its different meanings, as well as popular media representations. New for this edition is the extended critical history of postfeminism, the engagement with a new postfeminist vocabulary associated with post-recession, and the close analysis of the impact of a recessionary postfeminist stance. Adopting an inclusive and interdisciplinary approach, the text situates postfeminism in relation to earlier feminisms and addresses its manifestations in popular culture, academia, politics and brand culture. It brings to light the various meanings of postfeminism and highlights distinct postfeminist patterns, while opening up the category for future investigation. Key Features - User-friendly format allows students and lecturers to explore the diverse postfeminist landscape as well as examine specific versions of it. - An original and rigorous critical approach to the topic that advances a contextualised understanding of postfeminism. - Detailed analysis in chapters on the Backlash, New Traditionalism and Austerity Nostalgia, New Feminism, Girl Power and Chick-lit, Do-Me Feminism and Raunch Culture, (Neo)liberal Sexism, Postmodern Feminism, Postcolonial Feminism, Queer Feminism, Men and Feminism, Cyberfeminism, Third Wave Feminism, Sexual Micro-/Macro-Politics, Celebrity Brand Culture. - Includes topical case studies on (amongst others) Game of Thrones, Keeping Up with the Kardashians, Lady Gaga, Girls, Nicki Minaj, Slut Walk and FEMEN Stéphanie Genz is Senior Lecturer in Media Studies at Nottingham Trent University. Benjamin A. Brabon is Academic Lead for Arts, Humanities and Social Sciences at the Higher Education Academy. Cover image: Abstract Figures in Red, 2001, Diana Ong. (c) Purestock Cover design: Stuart Dalziel [EUP logo] edinburghuniversitypress.com ISBN [cover] 978-1-4744-1123-3 ISBN [PPC] 978-1-4744-2968-9 Barcode