This book proposes two reforms to the present commercialization of NCAA Division I football and basketball and the exploitation of African American student-athletes. In this book, the author -presents detailed data about revenue generation in college sports, -presents compelling reasons on why student-athletes in the revenue sports of Division I football and basketball are exploited and why it happens most often to African American students, -provides a real funding model for fair revenue distribution and compensation for Division I student-athletes in revenue sports, -proposes real alternatives for elite student-athletes in all sports to achieve their professional goals and earn a degree without contributing to commercialization of college sports and exploitation of student-athletes, -explains how some African American students are complicit in their own exploitation and how to stop this practice, and -recommends ways that all student athletes can use their collective power and voice to implement changes.