A rousing call to transform your business through the power of values and purpose According to consultant, coach, and speaker Scott Deming, you and your company, your foundation, or any organization you belong to have the power to truly affect change, but too often you focus on policies and procedures instead of values and purpose. And without values and purpose, your power and your ability to influence go to waste or even become destructive. Deming developed a philosophy from his earliest days as an advertising and marketing executive that was based on three core values his parents taught him: honesty, integrity, and respect for humanity. From that foundation, he realized his purpose: to help businessesbig and small, old and newcreate lasting, meaningful brands by focusing on what matters most to them and to those they serve. His love of businessthe fact that someone can have an idea and use passion, smarts, and hard work to make a go of itpropels his drive to return you and your organization to the right formula for success: viewing values and purpose as the essentials. Powered by Purpose deftly integrates conceptual knowledge with case studies and Deming's firsthand experiences. The result is an engaging work that shows you how to identify your values, declare your purpose, surround yourself with others of like mind, and then communicate that purpose to the world in a manner laced with emotion, relevance, and intrigue.