This book was written with three distinct audiences in mind: • Leaders and future leaders • Sales teams • Those entering or re-entering the workforce Though these audiences will read this book through different lenses, the objective for all is the same - to help you understand, codify, and communicate what your value is to others, and that is your POWERFUL PERSONAL BRAND! Whether you are developing or cementing your leadership skills, new to the workforce or wanting to influence others to close more business, your desire should be to confidently communicate your uniqueness, so that others listen, understand, and are compelled to engage. Through a series of questions and examples, you will gain the skills to understand who you are, what you believe and why others find you valuable. In the end, the intention is for you to use this knowledge to build upon your continued success.