A fully-illustrated, modern guide to breastfeeding your baby aimed at Gens Y and Z

Help is at hand for parents who want to nourish their baby in the healthiest and most economical way, thanks to this unique colour guide.

Most Western mothers try to breastfeed but stop, frustrated, after a few weeks or months. This illustrated contemporary book takes parents through the joy and challenges of breastfeeding, telling them everything they need to know. With empathetic and caring language, it deals with such key issues as feeding frequency, latching, mastitis, and cracked nipples.

Uniquely, Practical Breastfeeding represents women and birthing people from different backgrounds, ethnicities, ages, abilities, and gender identities. It is designed to appeal to a generation of parents who have started to turn to (sometimes unreliable) posts on Instagram for bite-sized pieces of information, conveyed through words, pictures and eye-pleasing design.

The author, an experienced breastfeeding counsellor, puts a particular focus on the emotional wellbeing and mental health of mothers, topics often over looked by other (overwhelingly text-based) breastfeeding books. With endorsements from breastfeeding consultants, Practical Breastfeeding is poised to become a durable classic in parenting books.