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Practical Business Analytics

Autor William Swart, Ken Macleod
en Limba Engleză Paperback – 21 dec 2020
An innovative educational package that combines a concise, approachable textbook with a collection of online active learning activities designed to help students apply what they learn in their work environment and achieve impactful results.
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Specificații

ISBN-13: 9781516595761
ISBN-10: 1516595769
Pagini: 350
Dimensiuni: 216 x 279 x 19 mm
Greutate: 0.81 kg
Editura: Cognella Academic Publishing

Notă biografică

William Swart is a professor of marketing and supply chain management at East Carolina University. He has twice been a finalist in the Franz Edelman competition for the best application of business analytics in the world. He has served as Corporate Vice President for Operations Systems at Burger King Corporation and Provost and Vice Chancellor of Academic Affairs at East Carolina University.