Practical Marketing for the Academic Library
Autor Stephanie Espinoza Villamor, Kimberly Shoticken Limba Engleză Paperback – 23 mai 2022 – vârsta până la 17 ani
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Specificații
ISBN-13: 9781440872228
ISBN-10: 1440872228
Pagini: 158
Dimensiuni: 156 x 235 mm
Greutate: 0.27 kg
Editura: Bloomsbury Publishing
Colecția Libraries Unlimited
Locul publicării:New York, United States
ISBN-10: 1440872228
Pagini: 158
Dimensiuni: 156 x 235 mm
Greutate: 0.27 kg
Editura: Bloomsbury Publishing
Colecția Libraries Unlimited
Locul publicării:New York, United States
Caracteristici
Addresses the topic of marketing to both faculty and administrators, who are often missing from discussions of marketing library services typically-but wrongly-deemed just for students
Notă biografică
Stephanie Espinoza Villamor is an eLearning librarian at the College of Southern Nevada.Kimberly Shotick is the student success librarian and an assistant professor at Northern Illinois University.
Cuprins
PrefaceIntroductionChapter 1. Building Your TeamFormal Teams2Informal Teams4Best Practices for Building Teams6Establishing Your Scope7Affective Team Leadership9Quick Tips10From the Field10References13Chapter 2. Defining Your AreasWhat Does Marketing Mean to You?16Types of Communication17Print Communication18Digital Communication18Human Communication20Types of Outreach20Segmentation23Quick Tips26From the Field26References29Chapter 3. Marketing for the MindWhy Market Resources and Services?32Identifying Your Audience33Marketing Resources34Physical Resources34Electronic Resources39Marketing Services40Enable Academic Success41Facilitate Information Access42Transform Scholarly Publishing42Quick Tips44From the Field44From the Field46References48Chapter 4. Marketing from the HeartEmpathy and Student Needs52Benefits54Sharing Stories58Giving Back60Caring about Concerns62Quick Tips63From the Field63From the Field66References68Chapter 5. Diversity, Equity, and InclusionDefinitions72Diversity72Equity73Inclusion74Diversity and Marketing74Libraries and Dei75DEI in Marketing Teams76Marketing with Sensitivity and Awareness78A Note on Universal Design81What You Can Do Right Now82Quick Tips83From the Field84From the Field86References89Chapter 6. Assessing the ProgramWhat Is Library Marketing Assessment?93Creating Measurable Outcomes95Assessing Marketing Efforts96Assessment Methods97Best Practices100Reporting and Acting on Your Data103Quick Tips104From the Field105References107Chapter 7. Marketing to Faculty, Staff, and AdministrationDefinitions109Why Market to Faculty and Staff?111How Can We Market to Faculty and Staff?112Marketing to Administration116Quick Tips117From the Field118References121ConclusionIndex
Recenzii
Library workers responsible for outreach and engagement often find themselves tackling marketing and communications activities to promote their programs. This book provides innovative and relevant ideas along with practical advice for building a team, reaching your audience through meaningful messaging, and assessing your efforts.
In a time when it's all too easy to focus on technologies, logistics, and best practices, this book goes beyond that to put empathy and humanity at the center of marketing in libraries. Elegantly bridging the gap between thorough research and practical applications, there is something in here for everyone-from graduate students just exploring the field to seasoned professionals.
This practical guide offers a holistic examination of how marketing can be applied to academic libraries. Villamor and Shotick incorporate ideas not included in other library marketing books such as empathy, diversity, equity, and inclusion, all within the context of the COVID-19 pandemic. Finally, they offer "real world" marketing case studies from different libraries and provide assessments with measurable outcomes. A very engaging and interesting read. Highly recommended!
This readable volume will be most useful for library school students and those new to marketing work. Recommended. Graduate students and professionals.
In a time when it's all too easy to focus on technologies, logistics, and best practices, this book goes beyond that to put empathy and humanity at the center of marketing in libraries. Elegantly bridging the gap between thorough research and practical applications, there is something in here for everyone-from graduate students just exploring the field to seasoned professionals.
This practical guide offers a holistic examination of how marketing can be applied to academic libraries. Villamor and Shotick incorporate ideas not included in other library marketing books such as empathy, diversity, equity, and inclusion, all within the context of the COVID-19 pandemic. Finally, they offer "real world" marketing case studies from different libraries and provide assessments with measurable outcomes. A very engaging and interesting read. Highly recommended!
This readable volume will be most useful for library school students and those new to marketing work. Recommended. Graduate students and professionals.