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Practical Sitecore 8 Configuration and Strategy: A User Guide for Sitecore's Content and Marketing Capabilities de Phillip Wicklund

Practical Sitecore 8 Configuration and Strategy: A User Guide for Sitecore's Content and Marketing Capabilities

Autor Phillip Wicklund
en Limba Engleză Paperback – 13 dec 2015
Sitecore was recently recognized as one of the most reputable/reliable web content management solutions (WCMS) in the marketplace. Thousands of companies use Sitecore to help manage their web and mobile digital properties. Sitecore is a very large, complex platform that performs many robust functions and capabilities.
As such, marketers and end users often have a hard time coming up to speed on the technology. Practical Sitecore 8 Configuration and Strategy: A User Guide for Sitecore's Content and Marketing Capabilities provides that opportunity. The flow of the book will take newbies step-by-step on how to configure Sitecore content, personalization, and marketing automation capabilities. Sprinkled in through the book will be callouts that highlight strategies and best practices—taking the book beyond just the “how to” step-by-step procedures that can be found elsewhere. Practical Sitecore 8 Configuration and Strategy:
  • Brings you up to speed onSitecore without requiring a training class.
  • Provides the information in a clear, logical outline that takes users from simple, foundational concepts to more advanced concepts at the end.
  • Rounds out existing sources of documentation with strategies and best practices from real-world experience.
What You'll Learn
  • How to manage content in Sitecore
  • How to create web forms and landing pages
  • How to optimize the site through personalization and A/B/N testing
  • How to use Sitecore for your marketing campaigns
  • How to leverage analytics for custom measurement/engagement strategies
  • How to create a robust governance plan for your Sitecore properties
Who This Book Is For
The key target audience for this book are content administrators (content authoring, forms development, etc.) and digital marketers (campaigns, analytics, marketing automation, experience optimization, etc.) using the Sitecore platform.       
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Specificații

ISBN-13: 9781484212370
ISBN-10: 1484212371
Pagini: 500
Ilustrații: XX, 317 p. 235 illus., 6 illus. in color.
Dimensiuni: 178 x 254 x 18 mm
Greutate: 0.59 kg
Ediția:1st ed.
Editura: Apress
Colecția Apress
Locul publicării:Berkeley, CA, United States

Public țintă

Popular/general

Cuprins

Introduction to Sitecore.-The Content Editor.-ExperiencePersonalization.-Experience Optimization.-Marketing Campaign.-Web Forms forMarketers.-Search Engine Optimization.-Analytics.-Security.-Governance.-Appendix.-    

Recenzii

  

Notă biografică

Phil Wicklund is a regional practice manager (responsible for the Sitecore team) at RBA, Inc. He provides managerial, operational, and profit/loss oversight across RBA's portals, business intelligence, enterprise social, collaboration, and managed services teams within RBA's North region. Phil started working in IT in 2003 and has since designed and deployed many dozens of large-scale enterprise solutions, including many for Fortune 50 companies.  As a regional practice manager he owns the profit/loss for his practice which has him performing many activities beyond a typical technologist, such as ownership of a great employee experience, ensuring unparalleled customer satisfaction, opportunity tracking/planning in CRM, pre-sales solution alignment with customers, account strategies, go-to market strategies, marketing/promotion strategies, and fiscal budgetary responsibilities. Phil is currently in his 2nd year of Doctoral studies at the University of St. Thomas. Heworks to extend his studies in technology and business by deepening his understanding of Organizational Leadership, working toward a dissertation that combines the three disciplines. He hopes to graduate in late 2016 or spring of 2017.

Textul de pe ultima copertă

Practical Sitecore 8 Configuration and Strategy: A User Guide for Sitecore's Content and Marketing Capabilities offers a comprehensive overview of Sitecore’s web content management solutions, and provides step-by-step guidance for configuring Sitecore’s personalization, testing, and marketing automation capabilities. The book highlights strategies and best practices—taking it beyond just the "how to" procedures that can be found elsewhere.

Sitecore was recently recognized as one of the most reputable and reliable web content management solutions (WCMS) in the marketplace. Thousands of companies use Sitecore to help manage their web and mobile digital properties. But because Sitecore is a very large and complex platform, marketers and end users often have difficulty coming up to speed on the technology. Practical Sitecore 8 Configuration and Strategy provides the solution you need to get started using Sitecore today.

Practical Sitecore 8 Configuration andStrategy:
  • Brings you up to speed on Sitecore without requiring a training class
  • Provides the information in a clear, logical outline that takes users from simple, foundational concepts to more advanced concepts at the end
  • Rounds out existing sources of documentation with strategies and best practices from real-world experience


Caracteristici

Practical Sitecore 8 Configuration and Strategy offers a comprehensive overview of Sitecore’s web content management solutions, and provides step-by-step guidance on how to configure Sitecore’s personalization, testing, and marketing automation capabilities.