Practical Tourism Forecasting is the first step-by-step guide to forecasting tourism demand. It emphasizes how alternative forecasting methods organize information about the past to shed light on the future. It highlights the strengths and weaknesses of each of 13 different forecasting techniques and presents rules for determining the optimum model for a given tourism forecasting project.


Using examples from the lodging, destination, airline and international tourism sectors, this book employs charts and tables to explain how to

*plan a forecasting project
*analyze time series and other information
*select the appropriate forecasting model
* use the model for forecasting and evaluate its results.

'Practical Tourism Forecasting' is ideal for postgraduate students in tourism and hospitality degree programs specializing in marketing, finance and operations. It is also well-suited to managers and administrators who must project demand for their products among tourists. Executives who rely on forecasts prepared by others will find it will assist them in evaluating the validity and reliability of these predictions. Those engaged in analyzing business trends broadly will find it helpful in surveying the future of what has been called the largest industry in the world.


Foreword written by J.Willard Marriott, Chairman and Chief Executive Officer, Marriott International, Washington DC.
Step-by-step guide to forecasting tourism demand
Extensive use of practical examples
'The principles can certainly be applied to other industries, so anyone looking for an exemplary textbook on forecasting can benefit from this book.' The Futurist,1997