Marketing & Sales - Predictable Advertising discusses topics such as advertising and promotion, advertising secrets, advertising strategies, advertising theory, advertising concept, advertising design, and advertising effectiveness. Written by Amazon bestselling author, Dr. Leland Benton, he provides a tome of concise and easy to read information for both ad executives and laymen alike. In today's age of digital advertising, print and various media presentations, it is best to return to the basics to discover what the buying public needs and will buy. Dr. Benton takes you back to the fundamentals of advertising and branding of all goods and services and demonstrates the many ways to sell and advertise. If your stated goal is to increase sales and add profit to the bottom line then you need to read this book.