Predictive Analytics for Marketers – Using Data Mining for Business Advantage
Autor Barry Leventhalen Limba Engleză Paperback – 2 feb 2018
Written in clear, non-technical language, Predictive Analytics for Marketers contains case studies from the author's more than 25 years of experience and articles from guest contributors, demonstrating how predictive analytics can be used to successfully achieve a range of business purposes.
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Specificații
ISBN-13: 9780749479930
ISBN-10: 0749479930
Pagini: 272
Dimensiuni: 156 x 233 x 17 mm
Greutate: 0.54 kg
Editura: Kogan Page
ISBN-10: 0749479930
Pagini: 272
Dimensiuni: 156 x 233 x 17 mm
Greutate: 0.54 kg
Editura: Kogan Page
Descriere
Understand how to apply predictive analytics to better manage a company and its resources more effectively, with this revolutionary book for marketing professionals.