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Preparing Your Business for Global E-Commerce: A Guide for U.S. Companies to Manage Operations, Inventory, and Payment Issues: A Guide for U.S. Companies to Manage Operations, Inventory, and Payment Issues

Editat de Doug Barry, Commercial Service (U.S.)
en Limba Engleză Paperback – 8 aug 2017 – vârsta de la 16 până la 95 ani
This hands-on resource provides guidance for Business to Consumer (B2C) and Business to Business (B2B) ecommerce.  This book is intended to provide general guidance for businesses and practitioners in better understanding the basic concepts of international trade. It is tailored for small and medium-sized businesses interested in cross-border selling—through their own website, a third-party e-commerce platform, or a combination of the two.
An eCommerce platform checklist is included along with numerous tables and graphs containing helpful information, plus guidance relating to data security and storage, online payments, fulfillment options and more to guide you through a successful launch of your eCommerce business.  Undergraduate and graduate students pursing coursework in marketing, international business, e-Business Strategic Management classes, and small business may find this resource helpful for research and class assignments. Professionals including entrepreneurs, small business owners, and marketers in small-to-mid-size companies may also be interested in the tips offered in this engaging resource.

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Specificații

ISBN-13: 9780160930003
ISBN-10: 0160930006
Pagini: 183
Greutate: 0 kg
Ediția:second edition
Editura: United States Dept. of Commerce
Colecția United States Department of Commerce

Recenzii

DEC  Georgia District Council 
 A Guide for Online Retailers to Manage Operations, Inventory, and Payment Issues
Selling globally from your e-commerce site is more complex than domestic sales, but there are huge rewards for opening your site to the 95 percent of the world’s population that lives outside the United States.
Preparing Your Business for Global E-Commerce: A Guide for Online Retailers to Manage Operations, Inventory, and Payment Issues
Selling globally from your e-commerce site is more complex than domestic sales, but there are huge rewards for opening your site to the 95 percent of the world’s population that lives outside the United States.
The U.S. Commercial Service manual Preparing Your Business for Global E-Commerce provides the information you’ll need to complete international sales and how to integrate that information into your business operations from the very beginning of the sales-and-fulfillment process. This manual draws on the experiences of businesses that are now exporting throughout the world; we’ve included their stories as case studies to help you export successfully.

Notă biografică

About the Author

Doug Barry is a former Senior Trade Specialist with the U.S. Commercial Service, the trade
promotion arm of the U.S. Department of Commerce’s International Trade Administration.
During his career at the U.S. Commercial Service, he counseled U.S. companies on starting
and increasing sales to global markets. Since joining the U.S. Commercial Service in 1998, Mr.
Barry served in a number of leadership roles, including international assignments in Thailand,
Singapore, and China. His previous book, A Basic Guide to Exporting, 11th Edition, was published
in 2015 by the U.S. Department of Commerce. Also in 2015, he was named International Trade
Educator of the Year by NASBITE.

Earlier in his career, Mr. Barry taught at the University of Alaska Anchorage, where he served
as executive director of the Alaska Center for International Business. As the first director of the
Alaska–Russia Center, he led efforts to create small enterprises in and trade with the Russian Far
East. He also was a producer for ABC News, based in New York and London. Mr. Barry has won
numerous national awards for his television documentary work.

Mr. Barry holds a doctorate from Columbia University, a master’s degree from New York
University, and a bachelor’s degree from San Francisco State University.

Cuprins

TABLE OF CONTENTS

Introduction

Part I:  Overview

Chapter 1 What is E-Commerce?

Chapter 2 Primary Sales Channels

Chapter 3 Your Company Website

Chapter 4 The Global Marketplace

Chapter 5 Export Controls

Chapter 6  Ordering and Payment

Part II: Success Stories

Scott Eder Gallery
Ruffwear
VTO Saddlery
SPF Depot
Ameroc Export Inc
Wheeling Truck Center
Alignment Simple Solutions
Jordana

Part III:  Country Briefs

Africa and the Middle East
Israel
Kenya
South Africa

The Americas
Canada
Colombia
Mexico
Peru

Asia 
China 
India 
Japan
Korea, Republic of
Singapore

Europe
The Benelux Union
France
Germany
The Nordic Region
The United Kingdom

Conclusion

Summary
A Look Ahead 

Appendix A   A Glossary of Terms
Appendix B   Definitions of Abbreviations
Appendix C   Free Trade Agreements Chart
Appendix D   De Minimis Values

Index
About the US Commercial Service