The traditional way to get noticed in the press and online is to write and publish a press release and hope that it gets picked up and mentioned in a high volume newspaper or radio station. The other benefit which is equally important in today's online world, is if you get it posted correctly it will be syndicated to many websites who will backlink to your site and lift you up the rankings in the search engines. Google and others see these links as high value as they are coming from official news sources. If your release is distributed correctly, Google will actually list them in its own news service guaranteeing you traffic as well. This will normally happen the day after you publish. Many people tell me they don't know how to write a press release and many tell me they use a PR agency "for all that stuff." Well my answer to them is "Who knows the most about your product or service? - Yes you do" ...so who better to write it? Its really not that difficult and you just need to need to follow a formula.