Press2MECO.com is an Internet retailer start-up trying to escape the gravity holding the rest of the Seattle-area start-ups earthbound during the beginning of the DotCom boom. Russell and Sarah Stone are hired one night directly out of the University of Washington's computer lab along with their best friends Scott and Maya. The two couples become the Leads under Bill Argyre, the smiling yet brutally logical owner of Press2MECO.com. While Sarah keeps the business running on the barest of hardware, Russ and Scott perfect the software engine. Meanwhile, Bill is gathering support from the investor community for an upcoming IPO. None of them saw it coming.