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Priceless: The hidden psychology of value de William Poundstone

Priceless: The hidden psychology of value: Recomandări cărți Ecommerce - Scoala de vară GPeC 2019

Autor William Poundstone
en Limba Engleză Paperback – 2 iun 2011
The first expose of the multimillion dollar industry of price consultants, packed with fascinating psychological studies about our irrationality when it comes to interpreting price. It explains the secrets behind the pricing of supermarket loyalty cards, mobile phone plans, menus, gig tickets and more.
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Specificații

ISBN-13: 9781851688296
ISBN-10: 1851688293
Pagini: 352
Dimensiuni: 131 x 200 x 27 mm
Greutate: 0.38 kg
Editura: Oneworld Publications
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Notă biografică

William Poundstone is the author of more than ten non-fiction books, including Fortune's Formula, which was the Amazon Editors' Pick for #1 non-fiction book of 2005. Poundstone has written for The New York Times, Psychology Today, Esquire, Harpers, The Economist, and Harvard Business Review. He has appeared on the Today Show, The David Letterman Show and hundreds of radio talk-shows throughout the world. Poundstone studied physics at MIT and many of his ideas concern the social and financial impact of scientific ideas. His books have sold over half a million copies worldwide.

Descriere

In Priceless, bestselling author William Poundstone reveals the hidden psychology of value and explores how we react to the most pervasive persuader of all: price. Charting the burgeoning growth of price-consultants who advise retailers from Nike to Nokia, Poundstone shows how behavioural decision theory has revolutionised the pricing strategies of major corporations.
Informed by fascinating behavioural experiments and packed with real-life examples, Priceless explains why prices are so important, and the tricks that companies use to sell their goods. It will prove indispensable to
anyone who buys, sells, or negotiates.