Author Gary Garbis Armen's definition of a prime market is 'the place where your innovative product, service, or social activity will attract most clients on a particular season of the year, provided you select it with the age, socio-economic and other characteristics of the resident and tourist population in mind.' His method is based on consumer and system linkages, as well as geographic considerations. He provides examples of calculations and illustrates the selection of ten markets for novel services and innovative products. He believes that an urban area should have a definite sense of place rather than anonymity. Services and IT will continue to grow throughout Canada, providing not only the daily bread but also insuring joys and a good quality of life. Businessmen in Canada and abroad will discover how and where to make the best of opportunities arising from the provision of these joys and services-particularly innovations-in this country. "Prime Markets in Canada" offers guidance to government tiers, entrepreneurs, and local and foreign investors, as well as citizens intent on enjoying all that this beautiful country and its smart innovators can offer, to improve the quality of life for residents and visitors alike.