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Principles of Internet Marketing: New Tools and Methods for Web Developers: Web Technologies

Autor Jason Miletsky
en Limba Engleză Paperback – 31 ian 2009
PRINCIPLES OF INTERNET MARKETING: NEW TOOLS AND METHODS FOR WEB DEVELOPERS helps readers understand the "why" behind the "how" of Web site development. It teaches the importance of the brand and how that relates to Web site development, the reasons sites are developed, how they build an audience, and most importantly, how companies use the Web to earn revenue and build recognition among their desired market. You will learn the strategies used to drive traffic to a site, the tools that are available to keep audiences coming back (with a focus on social media tools), and the role marketing plays in the building a successful Web site.
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Specificații

ISBN-13: 9781423903192
ISBN-10: 1423903196
Pagini: 464
Dimensiuni: 188 x 234 x 23 mm
Greutate: 0.7 kg
Editura: COURSE TECHNOLOGY
Seria Web Technologies

Locul publicării:United States