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Privacy, Trust and Social Media de Joanna Paliszkiewicz

Privacy, Trust and Social Media: Routledge Studies in Trust Research

Editat de Joanna Paliszkiewicz, Kuanchin Chen, Jerzy Gołuchowski
en Limba Engleză Hardback – 11 dec 2023
Trust is important – it influences new technologies adoption and learning, enhances using social media, new technologies, IoT, and blockchain, and it contributes to the practical implementations of cybersecurity policy in organizations. This edited research volume examines the main issues and challenges associated with privacy and trust on social media in a manner relevant to both practitioners and scholars. Readers will gain knowledge across disciplines on trust and related concepts, theoretical underpinnings of privacy issues and trust on social media, and empirically-validated trust-building practice on social media. Social Media, Privacy Issues and Trust-building aims to bring together the theory and practice of social media, privacy issues, and trust. It offers a look at the current state of trust and privacy, including a comprehensive overview of both research and practical applications. It shows the latest state of knowledge on the topic and will be of interest to researchers, students at an advanced level, and academics, in the fields of business ethics, entrepreneurship, management of technology and innovation, marketing, and information management. Practitioners can also use the book as a toolbox to improve their understanding and promote opportunities related to building social media trust while taking into consideration of privacy issues.
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Specificații

ISBN-13: 9781032437491
ISBN-10: 1032437499
Pagini: 296
Ilustrații: 28
Dimensiuni: 152 x 229 mm
Greutate: 0.71 kg
Ediția:1
Editura: Taylor & Francis
Colecția Routledge
Seria Routledge Studies in Trust Research

Locul publicării:Oxford, United Kingdom

Public țintă

Postgraduate

Cuprins

I. PRIVACY ISSUES AND TRUST   1. Privacy in social media– future directions   2. Millennials' Trust and Privacy in Social Commerce: A Structuration Theory Perspective   3. Anonymity and the right to privacy - building trust in the Internet   4. How do employers protect data and privacy? Measuring trust in data-driven workplaces   5. The risk of commodification of privacy and trust in confessional journalism   6. Is the social media usage of enterprises correlated to a lack of consumers’ digital trust? The case of European countries   II. SOCIAL MEDIA AND TRUSTED BEHAVIOUR OF SOCIAL MEDIA USERS   7. Responsible use of social media – the issue of trust   8. Swift Trust in the age of artificial intelligence   9. Word-of-mouth, attitude and digital trust in social media in relation to online shopping intentions   10. Trust or recklessness - a study of behavior of social media users in Albania and Poland   11. Mutual trust in the preparedness process of concept for comprehensive security   12. Trust in the use of Internet services   13. Trust and the willingness to buy via the Internet   III. TRUST BUILDING IN SOCIAL MEDIA   14. Wine marketing in Sweden and Poland: Building trust in social media   15. Is social media trustworthy for building life partnerships?   16. The importance of social responsibility in building the mutual trust of market participants   17. Cooperation of companies with influencers in building trust in the brand   18. The role of social media in trust-building in agriculture   19. Building trust on social media as part of higher education institutions' marketing strategy   20. Social media as an innovative tool for trust-building by healthcare companies   21. The role of social media in shaping brand trust, brand equity and brand loyalty

Notă biografică

Joanna Paliszkiewicz is a Professor and the Director of the Management Institute at the Warsaw University of Life Sciences, Poland.
Kuanchin Chen is a Professor of Computer Information Systems and the Director of the Center for Business Analytics at Western Michigan University, USA.
Jerzy Gołuchowski is a professor and Dean of the Faculty of Informatics and Communication at the University of Economics in Katowice, Poland.

Descriere

Privacy, Trust and Social Media aims to bring together the theory and practice of social media, privacy issues, and trust. It offers a look at the current state of trust and privacy, including a comprehensive overview of both research and practical applications.