The 17th International Conference on Engineering Design, ICED'09, was held August 24-27 2009 at Stanford University, California, USA. The Conference is the flagship event of the Design Society, a society dedicated to contributing to a broad and established understanding of development and design. The ICED series of conferences has a long tradition, which started in 1981 with the first ICED in Rome. A total of 379 papers were presented at ICED 09, each double-blind reviewed by multiple reviewers. The papers included research papers and case studies on a variety of topics concerned with design thinking, theory, and practice, with a premium placed on evidence-based research. The papers are published in a total of ten volumes of Proceedings, in addition to electronic publication. This volume contains 33 papers concerned with Human Behavior in Design: issues such as human experience, cognition, "