The Parks Canada Agency is currently responsible for 74 national sites within three major programs: National Parks, National Historic Sites, and National Marine Conservation Areas. However, the current corporate plan ( 005 - 0 0) fails to explicate goals and objectives for tourism, an imperative and principal function for the sustainability of heritage sites and the agency. The purpose of this paper is to suggest goals, objectives, and indicators that are fundamental to the success of any planning process. Moreover, it is suggested that these recommendations are salient to the current status of Parks Canada and the future success of its tourism expectations.